As we become more aware of our collective negative impact on the environment, wide scale emphasis on purchasing locally and from ethical/sustainable brands through the political belief of ethical consumerism has risen. However, many ethical consumers are now starting to question the success of the belief and whether it has resulted in change in the corporate world or whether the problem of unethical and unsustainable production continues to persist but just behind closed doors. Listen to this episode where I discuss the problems of ethical consumerism, my personal journey with the belief and how we need to find a middle ground between purchasing ethical/sustainable goods whilst also challenging firms/industries to take responsibility for reducing their impact on the planet through consumer activism.